Gaperville Creative

Lodgepole Ad

cmahorney — Mon, 14 Feb 2011 19:02:38 +0000

We designed this ad to place in a bridal magazine (Rocky Mountain Bride) promoting our letterpress. Though fledgling, I have in mind that the brand of our letterpress print shop is irreverent, somewhat whimsical and anything but fancy script. The essence of modern letterpress is blending 21st century design techniques with 20th century machinery. So the ad needed to reflect those sentiments:

For starters, instead of green, we’re going with a blue tree for the logo. Since letterpress is so three-dimensional, I decided the ad needed a background with depth. The red I threw in to fulfill the “whimsical” aspect of our brand.

Sunburst

cmahorney — Mon, 14 Feb 2011 18:36:33 +0000

Mark’s been consigning some of his smaller carvings to Sunburst in Frisco for several months, and they approached us about designing and printing their business cards.

We started out with their sign logo:

And came up with this:

The simple, 2-color cards capture the essence of the store, without being cluttered. We printed the cards on letterpress, so they have a very custom feel to them.

They also asked for hang tags. The tags we chose were antiqued and intentionally coffee stained to reflect the handmade nature of their merchandise and the shop:

Carving and Woodworking

mmahorney — Tue, 02 Nov 2010 10:50:43 +0000

My carving and woodworking has moved to a new site www.woodzwayz.com and has a new name WoodZwayz.